Should You Support Cruelty-Free Brands that are Owned by Non-Cruelty-Free Parent Companies?

As we’ve identified in previous blogs, a lot of our favourite cosmetics brands do not have a cruelty-free product testing policy because their parent companies have not transitioned to a cruelty-free approach for various reasons.

At the same time, there are some brands that are cruelty-free, but are also owned by unethical parent companies, begging the dilemma of whether we should still support these brands. That’s why we’ve come up with a list of pros and cons to help you make an informed decision.

Reasons to buy:

  1. It’s still cruelty-free

Boycotting all cruelty-free brands that are affiliated with or owned by non-cruelty-free corporations, like NYX na Urban Decay, is not the most practical or feasible solution, especially if you live in an area where there isn’t a large variety of cruelty-free brands to begin with.

Therefore it’s often still better to support a brand and product that has not been tested on animals than to support brands that are outright non-cruelty-free.


  1. You’re sending a message

Supporting a cruelty-free brand as opposed to another unethical sub-brand of a parent company sends a message to that parent company about consumer sentiments towards animal testing. If a cruelty-free brand is more commercially successful than a non-cruelty-free brand, parent companies will have more incentive to jump on the bandwagon to accommodate this.

Reasons not to buy:

  1. We are supporting unethical corporations

Unfortunately, at the end of the day, a large amount of the profit gained by the cruelty-free brands still goes to their parent companies. This means that we have no control over where our money goes, and we may be indirectly funding animal testing for other brands.

  1. Their values might have changed

Many supporters of boycotting such brands argue that if they genuinely cared for the welfare of animals like they claim, they would not have agreed to a take-over by a company whose values do not align.


Ultimately it’s a personal choice of whether you wish to support cruelty-free brands that are owned by unethical parent companies. Share you thoughts with us!


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